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lees's blog

Custom Lighting Now A Reality

Customization has been the "next big thing" in product strategy since 1970 when theorist Alvin Toffler first conceived the concept. But the reality has been elusive. Then four years ago, highly respected Forrester Research proclaimed that "Mass Customization is (Finally) The Future of Products." The basis for their bold prediction was that customer-facing technologies were getting cheaper and more social. They envisioned social network-based "product configurators" that would enable customer to co-design the products they buy.

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